Put simply — we are your advocates for change.
Here to remove friction that gets in the way of ideas that shape tomorrow. We empower businesses to build, protect, and grow, by delivering practical, real-world solutions that address challenges and unlock potential.
Services
At Add-visory, we are passionate about driving meaningful change in small and medium-sized businesses. We do this by providing services across research, strategy, design, and delivery.
What Sets Us Apart
Our portfolio combines client commissions, partnerships, and self-funded projects that expose us to the risks of launching new ideas and the challenges of creating self-sustaining business models. These experiences ground our approach and appreciation of what our clients go through when they choose to work with us. We have assembled a team (business owners) with real-world experience across critical business functions,
- Finance & Tax: Strategic financial analysis and optimisation.
- Branding & Marketing: From crafting brand identities to executing high-converting campaigns.
- Technology & Operations: Seamless digital solutions and operational efficiency.
- Insurance & Risk Management: Safeguarding what matters most.
- Web Development & IT: Crafting user-centric digital experiences.
This diversity enables us to provide a comprehensive suite of tailored services, more than just advice.
Our Approach
Every partnership begins by truly understanding the unique challenges and goals, we co-create strategies that are not just effective but meaningful.
What We Do
- Build: Creating new opportunities, strategies, and solutions.
- Protect: Safeguarding assets, brands, and operational resilience.
- Grow: Scaling businesses through research, innovation and strategy.
How We Do It
- Help: Flexible consulting services—available as one-off or ongoing engagements.
- Partner: Equity-based partnerships that align us with your success.
- Buy: Acquisition opportunities where we invest in your business’s growth.
Testimonials
I'm the founder of a 20-year-old construction business on track for $20M+ in revenue this year (FY25). I was drowning in outdated processes, burning out, and overwhelmed by rapid growth. A friend recommended Add-visory, saying their approach was different. Within two weeks, my outlook transformed. No reports, no fluff—just real action. They broke challenges into clear, actionable steps. Unlike typical consultants, they’re hands-on business owners who truly get it.
Business Owner, Construction Contracting
Working with Add-visory has been a game-changer. They didn’t just refine our approach—they helped us rebuild our brand and market position from the ground up. Through in-depth interviews with top builders and architects, they crafted a compelling capability statement that set us apart. Within months, we quoted on our largest project ever, expanded our product range, and secured exclusive agreements with world-class manufacturers. Add-visory connected us with industry leaders, giving us the tools to compete at a higher level.
Dwayne, Innoglaze
Add-visory has been a game-changer for our business. They meticulously mapped out every aspect of our operations, guiding us through various projects to enhance our operational efficiency, financial forecasting, and daily tasks, helping free me up to work on the accepts of the business I enjoy. What truly stood out was the structured approach they brought; for four months, we met fortnightly and connected weekly, ensuring steady progress. Their advice was not only practical but also empathetic, perfectly tailored to the dynamic and sometimes chaotic nature of our work. Before working with these guys, I honestly could not have imagined working with business advisors it was not something on my radar, but I'm glad I did.
Ed Alfred's Apartment
As makers of slow-made objects, me and my brother focus on form, shape, and symmetry—but when it comes to running a business, we needed a hand. Add-visory became that missing piece for us. They see things through the lens of process, structure, and long-term viability, bringing clarity and strategy to our creative world. The projects we've collaborated on together are too many to count, that is why we decided to bring them on full time as business partners to support our growth.
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Meet our team
Sam Fairless
Managing Director Lead Consultants
Sam is the Founder and Managing Director of Lead Consultants, a thriving property consultancy firm working nationally. Established 11 years ago, during this time, Sam has also successfully founded a Landscape Architecture firm and a Construction Company, showcasing his diverse expertise.
Max Holmes-Keane
Co-founder – Add-visory
Max brings a multidisciplinary background in change management, business improvement, and turnarounds. Known for his emotional intelligence and clear communication, he thrives when helping others unlock their potential. Before Add-visory, Max worked with one of Australia’s largest construction firms, where he led change initiatives and solved complex business challenges. He’s passionate about bringing ideas to life and supporting teams to grow and enjoy the process.
Ross Marais
Co-owner – Absolute Wealth Advisors
Ross Marais is an accomplished financial expert and entrepreneur with a passion for simplifying finance & wealth management. As the Founder of More Time Financial and co-owner of Absolute Wealth Advisors, Ross enjoys helping people manage, understand, and simplify finances.
Matt Hammond
Creative Director UNORDINARY
Matt is a seasoned brand strategist with over 20 years of experience in New Zealand and Australia. As the founder of Unordinary, he specialises in large-scale identity projects and FMCG packaging. Matt's passion lies in creating timeless, engaging design systems for beloved Australasian brands, ensuring both visual appeal and market efficacy.
Callum Farrugia
Partner NewWave
Callum Farrugia is a Chartered Accountant (CA ANZ) and Registered Tax Agent with over a decade of experience in accounting, tax, and business advisory. He works closely with a diverse range of clients—from start-ups to established businesses—offering strategic advice on tax planning, business structuring, and financial growth. Known for his approachable style and sharp commercial insight, Callum turns complex financial data into clear, actionable strategies that drive real results. He’s also passionate about mentoring and staying ahead of industry trends to deliver the best outcomes for his clients.
Amanda Bird
Director NewWave
Amanda Bird is a seasoned professional with extensive experience in the financial services industry. Amanda has over 25 years experence in Insurance and Risk mitigation for commercial clients. Amanda's strong analytical skills and risk advisory services has lead her clients to operate as business best practice.
Tim Carden
Managing Director WANDO
Is a skilled web developer, director of Wando Labs and an occasional sessional tutor at the Queensland University of Technology. With a passion for both technical and creative problem-solving, he thrives in projects that challenge his expertise in web development, user experience, and digital innovation. Timothy enjoys collaborating with teams to build meaningful, user-focused digital solutions and is committed to leveraging technology for positive impact.
Clients
